Kevin Shotbolt, vice president of sales and marketing at Arauco--North America, is accustomed to being part of an organization that is widely known for being industry leaders in new technology.

Fresh from NBMDA's fall conference, Al Harrison of Intermountain Wood Products describes the mood at the event as electric. In the midst of all the energy and excitement, however, he couldn't help but notice the limited discussion about emerging opportunities in the industry.