Building Green Increases Demand for Traditional Materials

The global market for green construction materials is expected to grow from this year's peak of $116 billion to more than $254 billion by 2020, according to a report from Navigant Research. Europe is expected to lead the green construction wave, making up about half of the market by 2020. Recognizing the cost-effectiveness of green building techniques creates more demand for green building projects. Navigant's Eric Bloom says building materials that are bio-based, quickly renewable, use less energy, and create less carbon, such as timber structures and cladding, straw-bale construction, lime renders and mortars, cellulose insulation, bamboo flooring, and natural mineral and fiber floor coverings are gaining popularity. Materials science innovation also is creating more versatile and affordable green building materials, such as photovoltaics, thermochromic and electrochromic glass and windows, heat-exchange systems, and electronically controlled drives and motors. Wood is emerging as a green construction material, and in Finland, Rakennusliike Roponen is building the largest wooden apartment block with 181 apartments in seven stories. Hotel owners are particularly interested in investing in green building projects with 48 percent of hotel owners highly involved in green building this year, up from 28 percent in 2011. By 2015, 75 percent of hotel owners and 66 percent of retail owners are expected to invest in green operations and maintenance.

From "Building Green Increases Demand for Traditional Materials"
Forbes (07/30/13) Hicks, Jennifer

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