Last year, the NBMDA Board of Directors conducted a professionally facilitated strategic planning sessions where we prioritized our strategic objectives for the association. One of the top objectives identified was to help members advance their knowledge and utilization of technology with a specific priority placed on social media. NBMDA now has a social media training program in which we invite you to participate.
The majority of senior executives within NBMDA member firms are not currently significant users of social media, although many of their marketing departments are proficient. Research studies have repeatedly proven that when the senior executive at a firm is comfortable with social media, then the firm’s corporate media strategy is significantly more effective. Presidents and senior executives should not simply delegate this activity to their marketing departments. There is a valuable opportunity for senior executives to have a role on social media and it can significantly enhance your firm’s social media ROI if you personally commit to getting more involved in this increasingly important communication medium. NBMDA is here to help!
The NBMDA Board of Directors and I participated in an eight week social media boot camp this past spring. Our objective was to evaluate a training model designed specifically for corporate executives. Each of the eighteen participants in the training was assigned a personal social media coach who conducted the weekly one-on-one training sessions and was available throughout the boot camp for questions and advice. Participants had the option to invite other executive from their firm including marketing directors to participate alongside with them although this was not required. This highly individualized training allowed the teachings to be tailored for each participant based on their comfort with social media as well as their specific interest in various platforms. The training was held one hour per week for eight consecutive weeks and was scheduled based on the executive’s availability. There were several participants that had little to no social media experience.
The feedback following the conclusion of the boot camp was overwhelmingly positive. Everyone felt that the time and cost was well worth it. All reported significant increases in comfort levels with social media as well as their ability to incorporate social media usage into their everyday behaviors. All of us have a much deeper understanding of how we can personally contribute to our company’s corporate social media strategy as well as build our own social media authority. All participants have been eager to recommend the training to other members and are happy to discuss their personal experiences with you.
NBMDA will be hosting a second session of the social media training boot camp starting in mid- September. Watch your mail for details. You are highly encouraged to participate in this worthwhile learning experience. The return is significant and you can begin feeling much more comfortable talking about social media with your employees, customers and kids. We will also feature an NBMDA Social Media Lounge at this fall’s Annual Convention – stop in to receive a complimentary LinkedIn profile refresh consultation with one of our social media coaches while also learning about the eight week boot camp.
If you are already active on social media, I invite you to connect with me on LinkedIn and Twitter. While our NBMDA LinkedIn Company Page will serve as a place for regular NBMDA updates, the NBMDA LinkedIn Group is an opportunity for members and non-members to network and discuss industry news and trends. Please be sure to connect to these valuable resources.