In today's distribution environment some firms are expanding and thriving while others remain stagnant or are struggling to survive. Results of a recent study indicate that there are some striking differences between these firms. The most prosperous companies have several significant strengths, and they attack the marketplace using an arsenal of strategic weapons. Don't miss this opportunity to experience and adapt what others are doing to take control of your destiny. Dr. McCleave, an internationally recognized distribution expert and speaker, will lead the workshop. His style blends a unique combination of southern humor and hard-hitting information that delivers a rewarding seminar experience.

In this thought-provoking seminar you will you learn:

• The defining characteristics of strategically managed distributors
• How to discover and develop your big idea
• How to leverage your capabilities against the competition
• How to customize, sharpen and utilize your strategic weapons
• How to integrate your capabilities to enhance supplier relations
• How to leverage and structure your capabilities into a strategic plan

Dr. Bill McCleave is a nationally recognized speaker, trainer and president of W. R. McCleave & Associates, a consulting firm specializing in relationship management for distributors, manufacturers and their customers. He is also a leading expert on Integrated Supply. He has more than 27 years of industry experience in executive managerial roles and has served as an advisor and trainer to a wide variety of distributor and industrial clients.

"The Brand Trilogy^tm: Creating, Selling and Living your Brand"
Max Carey
Founder and Chairman of Corporate Resource Development (CRD)
Saturday, March 10
8:30 - 11:30 a.m.

In this engaging presentation, Max Carey demonstrates how The Brand Trilogy (Creating the Brand, Selling the Brand and Living the Brand) can enable you to sustain a competitive advantage while realizing greater market share and margins.

"Creating the Brand" is the methodology of building strategies that differentiate products and services in an increasingly commodity-driven marketplace, "Selling the Brand" is the strategy execution to elevate the prospect contact level and to transition from a transactional to a consultative sales approach, and "Living the Brand" involves fulfilling the brand promise developed in the strategy execution. Carey will explain how every aspect of your organization needs to be designed in such a way that it reinforces the outcomes positioning and allows your salespeople to sell to higher levels.

Max Carey, founder and chairman of CRD, is recognized as one of America's leading sales and marketing experts.

Carey's expertise in marketing and differentiation strategies has led CRD to a position of serving some of the nation's largest and most prestigious companies and fast growth entrepreneurial firms in effectively dealing with pressures caused by increased competition and less product and service differentiation. CRD has used its professionalism in strategic and tactical marketing and sales to assist companies including: Dean Witter Reynolds, EZ-Go Textron, Novus, United Parcel Service, AIG, Kemper, The Step Company and many others.

Carey is also the author of the acclaimed new book, The Superman Complex: Achieving The Balance That Leads To True Success.

Carey graduated from Columbia University where he was an Ivy League and NCAA record-setting defensive back. He became a Naval aviator, earned Top Gun certification and flew over 100 combat missions over North Vietnam. After his military service, he joined AON, formerly known as Ryan Insurance Group, as an entry-level salesman and in five years rose to national marketing manager. His expertise in differentiation strategies has served as a guide for CRD to provide practical, real world, and highly measurable solutions to business problems.